We wanted our first blog entry to be as intimate and personal as our manifesto. Here we reflect our essence, not only of a brand recently born but of the whole team of people that two words.

Kora, because we are passionate and we do things with “Korazón”. And Living because, instead of just a place to stay, we want you to live an enriching travel experience per your values and lifestyle: flexibility and consciousness of our planet.

The Kora Living brand manifesto is our declaration of intention. It guides us to stay on our path and reminds us who we are.

We hope it inspires you as well.

Kepa Apraiz
CEO of Kora Living
“Passionate. Navigator. Entrepreneur”

KORA LIVING MANIFESTO

Our lifestyle and travel habits shape our understanding of the world. Some will cover hundreds of miles just to visit what is expected. And then, there are FREE SPIRITS: people who live their lives in discovery and, in every trip, discover life itself. At Kora, we are inspired by them.

We are a team of enthusiasts that don’t settle for the usual, but instead, live up to our dream of creating spaces for those like us who don’t. Spaces designed not just to stay at, but for you to connect to people, to values, to the environment. Spaces where moments, ideas, and hopes are shared. To where you may arrive alone but feel embraced, where you may get lost only to find yourself. From where you may leave after one night or after a whole year, and either way, let your footprint remain, or let ours be imprinted on you. Because at Kora, the choice is yours.

Kora Living are not ordinary hotels, hostels, apartments, nor resorts. What Kora truly is, does not fit in other words; but then, why should it? We believe that essentially, in every moment, what we are is indeed also defined by you.