This Brand Book is the essence of our philosophy; it reflects our principles and intentions; it is the starting point we have set ourselves to change how people lodge and choose accommodation. In it, we tell you who we are and what we want to be and provide you with some resources for working with us. Are you coming with us?

OUR BIG BANG.

Have we met? We are an accommodation brand born to make people happy with our work: to design spaces to feel at home and to create environments with people who leave their mark and from whom to learn new things.
Comfort and design are essential, but it is an incomplete experience without personal attention and hospitality. We are a young and close-knit team, something you will notice in how we work.

OUR MISSION: WHAT I REALLY REALLY WANT

A new model of accommodation that blurs the line between travelling and living, forming part of a place instead of visiting it. Wouldn’t that be perfect?
That’s our mission, and the best way to achieve it is to go off the beaten path: to create accommodations adaptable to different lifestyles for just a day or an entire year with communal areas at the heart of each Kora.

OUR VISION: A WIDE-ANGLE VIEW OF THE WORLD.

We strive to be a leader in the accommodation sector, and set the standards for sustainability, conscious living and being aware that the way we do things impacts places and people. Achieving it in this conscious way requires effort, which sets us apart: we are willing to make it happen.

BRAND VALUES. WE ARE ALL PARTS OF THE GREATER WHOLE.

We are made up of many parts, and each person who works at Kora Living brings a few more to the table. From this multitude of personalities, dreams, passions and ideas, we can highlight five that encompass our brand values.

CLOSENESS.

Distance measures how far we travel, but closeness is our focus once we arrive. Closeness at all levels. How we treat our guests, suppliers, and colleagues reflects how we behave in life, with honesty, simplicity and kindness. The closer we are, the larger our world becomes.

COMMUNITY.

We believe that sharing is enriching, that meeting new people makes us better, and that the concept of community helps us to give meaning to life.
Therefore, we project each Kora Living beyond ‘I’ to create ‘We’ and generate a sense of community and belonging with our clients, suppliers or collaborators.

PASSION.

Is there any other way to lead one’s life than with passion? Well, yes, but that’s not the Kora Living way. We give our all and empty ourselves into every project so we have space to refill ourselves with new experiences.
This passion is embodied in every detail. It’s in our project designs — from the façade of a building to your morning coffee mug. It’s in how we welcome and treat our guests and how we work internally. Two passionate people do not make two passions; they create a revolution — imagine what we can create with people like you.

DESIGN.

We love beauty and know that design and functionality cannot live without each other.
This love of design is embodied in the care we take over every detail of our projects, and with it, we have created the largest PassivHaus-certified hotel in Europe.

HONESTY.

We do not seek to be perfect; we want to be honest because that is the only way to achieve what we want: to create alternative and integrated accommodations where you can live unique experiences.

BRAND ESSENCE: BE WATER, MY FRIEND.

The inability to be flexible in today’s world is debilitating. Our world is changing, mobile, and uncertain, and brands that want to achieve their goals need to be agile.
This understanding that only through constant change can you endure is the essence of Kora. Be water, my friend.

BRAND PERSONALITY. BE CONSCIOUS BE HONEST .

We don’t believe we can change the world, but we can make it better. Only by being conscious of our surroundings can we make decisions that help our clients to choose better accommodations. This consciousness of who we are and what we do guides us in designing and constructing our buildings to integrate with their surroundings naturally and in designing spaces to create community. Because we know we are part of something bigger.

BRAND POSITIONING: LIVING LA VIDA LOCAL (Living the local life)

At Kora, we believe that immersing yourself in the destination and living locally enhances the experience. We make sure that each Kora has everything you need to experience the destination intensely by offering a welcoming space to all who visit us, with the necessary privacy, and at the same time, experiences and common places to connect or disconnect: coworking, swimming pools, gyms, gastronomic spaces. In a hotel, you simply stay; in a Kora, you live — like a local.

BRAND PROMISES .

Kora Living is more than just accommodation. It is a meeting place for locals and visitors. They are sustainable buildings designed to create spaces for leisure and collaboration that promote unique experiences, designed for people who share a way of seeing the world and a manner of integrating into the environment.

We have decided to deliver the best possible experience, and it is up to our guests to choose how long they want it to last. At Kora Living, the time a client spends with us, be it one day or an entire year, is irrelevant. The important thing is that our team will do everything possible to make their stay an experience that leaves a lasting impression.
Respect for the environment, for oneself and others, is not a catchphrase; it is a way of being in the world. Kora is the place that helps you to live that way.

Respect for the environment, for oneself and others, is not a catchphrase; it is a way of being in the world. Kora is the place that helps you to live that way.
Everything at Kora is geared towards sustainability, community, and fostering an awareness of who we are and the moment we are in, where passivity and complacency are no longer options.

TAGLINE: FLEXIBLE BY NATURE.

Everything — and we mean everything — that you have read so far has been distilled and concentrated to explain what we are in a nutshell. Complicated? Maybe, but it is necessary to be recognised and differentiated in the minds of our target audience.
Flexible by Nature defines what Kora is, what we believe an accommodation should be and how we want the world to be.