Since I began my career in the hospitality sector, I’ve learned that adapting to change isn’t optional—it’s essential. Tourism evolves, and with it, so do the profiles of our guests, the tools we use, and the skills the market demands. At Kora Green City, we are clear about this: continuous training is not a bonus—it’s a core part of our DNA.

What is Flexible Hospitality?

In an environment where innovation and customer expectations shift rapidly, training becomes the backbone of success. Experience alone is no longer enough; it’s essential to keep knowledge up to date, foster a proactive mindset, and invest in soft, analytical, and digital skills.

The arrival of new traveler profiles—such as digital nomads, remote workers, and tourists—requires us to be more prepared than ever. Every new need is an opportunity for professional growth.

At Kora Green City, we welcome a growingly diverse, discerning, and conscious type of guest. They are not just looking for a place to sleep, but for a complete experience combining comfort, sustainability, flexibility, and quality service. Our community profile includes everyone from business travelers to families exploring Vitoria and Álava on their own terms, as well as mid-stay guests and international tourists. They all share a common expectation: to feel welcomed, understood, and personally cared for. This new guest profile demands:

How we do it at Kora Green City

Learning formats

We use microlearning, internal sessions led by team experts, structured onboarding for new talent, and external training in key areas like sustainability and digital tools. We also promote peer-to-peer learning, which has proven to be one of the most effective strategies.

In addition, we stay current on the latest trends in this ever-changing sector, identifying new needs, emerging markets, and innovative work methodologies.

Key topics

• Flexible operational management through our PMS.
• Multilingual service and personalized attention. Understanding our guests’ customs and cultures is key to delivering personalized service.
• Sustainability integrated into daily operations. Training to implement sustainable practices and raising team awareness about environmental and social impact helps us achieve our goals in this area.
• Coexistence protocols for long-stay guests.
• Adapting to new technologies with the support of training in digital tools and process automation.
• Training as a tool for staff retention. We focus on strengthening the team’s sense of belonging and motivation, as well as improving the work environment and reducing turnover—which, in our case, is practically non-existent.
• Talent management and leadership.We aim to develop leaders who can motivate and retain talent. For this, it’s essential to work on communication and conflict management. Another area we focus on is involving all operational teams in coaching and leadership training through the program “I Want to Be a Good Boss”, led by Sergio de Miguel Taroncher.

Team participation and results

The team’s commitment is exemplary. We share knowledge across departments and learn from one another. Thanks to this culture, we’ve reduced operational errors, increased guest satisfaction, and strengthened internal cohesion.

This preparation not only raises our service quality but also empowers each team member to anticipate guest needs and contribute to a truly differentiated experience. We believe the future of hospitality is built on professional closeness, adaptability, and real solutions for every type of traveler.

What we’ve gained (and what we aim to keep gaining)

Tangible benefits

A well-trained team acts with greater autonomy, handles unexpected situations better, and directly enhances the guest experience. Improved performance and customer loyalty are clear results.

Cultural impact

Promoting continuous learning builds a positive culture where mistakes are part of the process and professional growth becomes a shared goal. The team feels valued and motivated, contributing to a healthier and more productive work environment.

Next Steps

We want to continue evolving, introducing more agile training dynamics, strengthening internal leadership, and expanding partnerships with educational centers and strategic partners. Our goal is to become a team of top professionals in the sector—with the best company culture, work environment, and a track record that positions us as hospitality leaders.

In the words of Borja Cuesta, General Manager

Kora Green City is not just a place to stay — it’s a new way of experiencing hospitality: flexible, conscious, and human. And that is only possible with a trained, motivated, and committed team.

Leading through training has taught me that a team that learns is a team that grows. Kora Green City is more than accommodation — it’s an environment where continuous improvement is part of the journey. If you’re looking for a place where you can grow and evolve, you’re in the right place.